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THE QUESTION

In recent years, the demand for alcohol-free alternatives, particularly alcohol-free aperitifs, has skyrocketed.

Consumers are looking for healthier and more responsible options without compromising on taste.

This trend has not only gained momentum in Europe, but has also reached an unprecedented level in Spain.

With leading brands such as Nona and Buloo, the Spanish market has the opportunity to take advantage of this revolution to meet the needs of demanding consumers and adapt to a fundamental shift in consumer behaviour.
 

Why non-alcoholic aperitifs?

Non-alcoholic aperitifs are not just a fad, but a true revolution in the beverage industry. In Spain, a country with a strong tradition of alcoholic beverages, consumers are increasingly opting for non-alcoholic alternatives, which means a transformation in the way aperitifs are perceived and drunk.

• Health trend: Consumers are increasingly aware of the negative health effects of alcohol. Non-alcoholic aperitifs offer a delicious alternative that contains fewer calories and avoids the side effects of alcohol.

• Inclusive options: Non-alcoholic aperitifs open the door to a more inclusive experience, allowing all customers, regardless of their preferences, to enjoy a sophisticated non-alcoholic drink.

• Premium alcohol-free flavour: Brands such as Nona and Buloo not only offer a non-alcoholic alternative, but also a premium, refined experience that makes no compromises in terms of taste or quality. These aperitifs are designed to satisfy the most demanding customers. For those who are looking for the best without the side effects of alcohol.

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The impact on the hospitality industry,

speciality shops and retailers

For hospitality, speciality shops and retail companies in Spain, including non-alcoholic beverages in their product range is not only an opportunity, but a strategic necessity to remain competitive in the current market.

This trend is not a fad, but a response to growing and sustained demand.

1. Customer satisfaction
   Customers want healthy and tasty options that do not compromise their well-being. By offering non-alcoholic aperitifs, such as those from Nona and Buloo, you are meeting a growing need and attracting customers who previously felt excluded from the traditional aperitif moment.

2. Market differentiation
   In a competitive market such as the Spanish hospitality and retail market, offering unique and refined options is essential. With non-alcoholic aperitifs, companies can distinguish themselves by offering first-class and elegant products that meet the expectations of the most demanding consumers.

3. Profitability
   Non-alcoholic aperitifs such as Nona and Buloo offer a solid profit margin. Not only do these products offer a luxurious alcohol-free experience, they are also profitable because they offer a high-quality, healthy alternative that customers are willing to pay for.

4. Capitalising on the health trend
   With the growing interest in a healthy lifestyle, consumers are actively looking for non-alcoholic options. By offering aperitifs such as Nona and Buloo, you position yourself as a leader in the field of health and well-being and appeal to a health-conscious audience.

Recent results in Europe:

The rise of alcohol-free aperitifs.

In the past four years, the market for non-alcoholic beverages in Europe has experienced spectacular growth, and Spain was no exception.

According to a report by the European Alcohol-Free Beverage Association (EAFBA), sales of non-alcoholic beverages in Europe have increased by 30% in the past four years, and this trend is expected to continue in the coming years.

In Spain, it is estimated that 25% of the population already drinks non-alcoholic beverages on a regular basis.

• Spain at the forefront: In the Spanish market, the non-alcoholic beverage category has grown by 15% per year over the past four years, driven by demand for non-alcoholic options in bars, restaurants and speciality shops.

• Non-alcoholic aperitifs on the rise: Sales of non-alcoholic apertifs increased by more than 40% in 2024 compared to the previous year, underlining a clear preference for sophisticated alternatives to traditional alcoholic snacks.

Statistics showing the growth of this market in Europe:

• 50% of young consumers (Millennials and Gen Z) prefer non-alcoholic beverages.

• More than 30% of bars and restaurants in Spain have included non-alcoholic options on their drinks menu.

• The market for non-alcoholic beverages is expected to continue growing at an annual rate of 10-12% over the next 5 years.

• Generation Z in Spain: According to an article in El País, 53.6% of Spanish young people between the ages of 18 and 30 have reduced their alcohol consumption. (El País)

• Market growth in Spain: The Spanish market segment for non-alcoholic beverages has grown by 18% per year over the past three years. (El País)

• Non-alcoholic beer consumption in Europe: Non-alcoholic beer represents 7% of the total beer market in Europe, with a higher percentage of 14% in Spain. (El País)

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Why choose Nona and Buloo?

Nona and Buloo non-alcoholic aperitifs represent the best of innovation and quality in this fast-growing category. These products are not only delicious, but also offer a premium experience that perfectly matches the growing demand for refined but non-alcoholic beverages.

• Nona: With a complex flavour profile and refined presentation, Nona is ideal for people looking for a luxurious experience without the effects of alcohol. It is perfect for luxury bars, restaurants and speciality shops that want to offer the best in their category.

• Buloo: Buloo is a fresh and fruity option for lovers of non-alcoholic aperitifs. Its lively flavour and modern design make it an attractive option for the young and dynamic public who enjoy a delicious and healthy drink.

Both brands represent the future of non-alcoholic aperitifs in Spain and offer customers an authentic, first-class and healthy alternative.
 

CONCLUSION

non-alcoholic aperitifs are the future

The growing demand for non-alcoholic beverages in Europe is a trend that is changing the way consumers enjoy their drinks.

In Spain, the trend is even more relevant due to the increasing focus on health and well-being.

Non-alcoholic aperitifs such as Nona and Buloo are not only here to stay, but also offer hospitality, retail and distribution companies a unique opportunity to stay ahead of the curve in this transformation.